Sony Alpha A7 IV Mirrorless Camera with 28-70mm Kit Lens


33MP BSI CMOS full-frame sensor
Up to 10 fps shooting in lossy Raw with extensive buffer
In-body stabilization rated up to 5.5EV
Full-width oversampled 4K from 7K, up to 30p
4K/60p oversampled from 4.6K with Super35 / APS-C mode
10-bit video or HEIF stills capture
H.265 video, S-Cinetone color mode
3.69M dot OLED viewfinder
Twin card slots (1x CFe A/UHS-II, 1x UHS-II SD)
Full-time Bluetooth LE connection
Announced Date: Oct 21, 2021
Warranty: Sony India 2 Years Warranty

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Basic has never been this good
Prepare to be inspired. The α7 IV’s true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.

Newly developed 33‑MP full-frame back-illuminated CMOS image sensor
Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV’s new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.

Flagship-level image processing with BIONZ XR™
The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

Still photography without compromise
Higher resolution, better colour reproduction
The new 33‑MP image sensor and processing engine raise the bar for image quality
In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony’s original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.

Quickly set the visual mood with ten Creative Look presets
A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies, and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.




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